This is an ad for Maybelline Cosmetics and a lipstick
Sex Role Perspective
The woman in the picture has her head tilted back, eyes closed, parted lips, and her hand gently caressing her face with some hair in her hand.
The slogan on on the ad says, “Embrace the color of seduction. So lush, So irresistible… It’s sensational”.
The ad showcases stereotypical female traits.
- She has her eyes closed and head tilted back, inviting people to look at her.
- She is delicately touching her face with her hand, as well as a chunk of hair.
- This alludes to the seduction the lipstick is saying it will give to the consumer.
The ad definitely reinforces feminine stereotypes.
Gaze Theory
This ad is definitely geared towards the male gaze. It basically tells women that they should wear lipstick to be seductive (presumably for a man). The woman in the ad is inviting males to look at her for pleasure. The ad is filled with other elements that men would not even notice the lipstick on her lips.
Shared by: Megan Jasen
Image Credit: https://www.pinterest.com/pin/434386326541654324/