I am analyzing the most viewed Bollywood music videos on YouTube using the Sex Role Perspective. While analyzing with the Sex Role Perspective, I will utilize the items for evaluating masculinity and femininity as presented by Hyde (1995, p. 134), and these specific items will be italicized. In this post, I will be discussing the music video for “She Don’t Know” by Millind Gaba.  

Link to video: She Don’t Know: Millind Gaba Song | Shabby | New Song 2019 | T-Series | Latest Hindi Songs

Evaluating Masculinity

  • Reinforcing stereotypes
    • The two major male characters are presented as being ambitious, assertive, and dominant, as they drive in a red Porsche and walk down a red carpet in suits as paparazzi swarm them. 
    • The main male character is shown dancing and singing at night in front of bursts of fire. This portrays him as forceful and willing to take risks. 
    • The main male character’s bold outfit choices, like flashy suits and a leopard print fur coat, and his vehicle choices, such as a red Porsche, a helicopter, and a private jet, show that he has a very strong personality and is also somewhat individualistic. 
  • Resisting stereotypes
    • The main male character is affectionate and warm towards the main female character, gently touching her face, kissing her hand, and singing to her.
    • In one scene, the main male character is holding a little monkey that is dressed up in clothes. The way he holds the monkey is  gentle, and, because the monkey almost appears like a little child, this scene shows him as loving children in a way by loving the child-like monkey.

Evaluating Femininity

  • Reinforcing stereotypes
    • In the opening scene, the main female character is seen giving lollipops to a group of children. This directly reinforces the feminine stereotype of loving children. 
    • The female character’s overall demeanor is cheerful and warm, as she is often smiling and laughing. 
  • Resisting stereotypes
    • The female character appears to be a reporter, as she, holding a microphone, pushes her way through the crowd of paparazzi in an attempt to interview the main male character. This scene portrays her as ambitious, assertive, and having a strong personality.

Shared by: Seela Raj
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