This poster has a lot of different elements to analyze within it. I have found it tricky with the past few posters to find a lot of distinct gender displays, but the Spider-Man Homecoming poster has a lot of material to work with.
Function Ranking
- Spiderman, Iron Man, and Vulture are all shown in both their normal clothing and in suits meant for fighting. Additionally, Happy is shown in a suit as well. The women on the poster are in normal dress, suggesting that they do not carry the same function and position of power that the men do on the poster.
Relative Size
- The women on the poster are very small in comparison to the men on the poster.
Licensed Withdrawal/Modern Shift
- No one is looking directly at the camera, so every person on the poster is a face to be looked upon. Michelle’s face looks just as serious as the other men on the poster, but Aunt May is the only character portrayed to be smiling.
The Family
- This poster is the first instance I’ve seen in the MCU Posters where the family has some displays in the poster. Aunt May is smiling, friendly and motherly-looking on the poster as opposed to everyone else. Her character is kind and nurturing, while the other men on the poster are serious and possibly angry.
Shared by: Grace Knudsen
Image Credit: IMDB.com