This ad For Budweiser shown in the 2017 Super Bowl game presented a couple living on the farm with all their horses and a little puppy that was getting into too much trouble on the farm. They decide to give the puppy away when all the horses on the farm break out to save the puppy which was later returned to the family. Throughout this ad you can see both partners are outside on the farm but the only one that is doing the hard labor is The Man. Picking up hay scrubbing down saddles in the rain. The gentleman is always left to find the mischief puppy and bring it back to his female partner who is to take care of the puppy. Suggests that the man in the video does all the work while the woman in the video takes care and tends to the animals much like a mother would.
While the ad is within the perspective of the puppy you see more of a male farmer’s perspective of how he sees the puppy. This implies the sex roles to be of which the male is in control and in a higher power on the Farm than the female. This is not the only indicator that their sex roles are presented through the work they do but also the actors the producer of the ad chose. The man being a stronger, bigger man who has too much to do than to deal with a puppy on the farm whereas the woman presented in the ad is a slender, happy woman who shows a bit of carelessness towards the puppy’s curiosity. I want in the ad did you see the woman picking up the puppy tending to the animals or any of the other hard labor on the farm. She is consistently only there to pick up the puppy from her male partner. That is clearly drawn more towards male customers over female customers despite there being a puppy in the picture.
Shared by: Ashley Evans
Image Credit: https://www.youtube.com/watch?v=dlNO2trC-mk