Dawn and Swiffer cleaning company displays something similar to intertextuality in a sense that they use an intended reference to a scene that has become common among households since the COVID-19 lockdown. Notably they show more people being at home and as a result they are forced to help each other clean up their messes. While this relation isn’t to a specific text, it applies to a much broader scene, one that has become so common, the people that sell the products use it to sell the supplies necessary. That said, the use is definitely intended over inescapable.
Shared by: Will Porter
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