Posts Categorized "Advertising: Gender Roles in the Super Bowl"
by Will Porter
The ad for popular investing app E*Trade featured in the 2021 Super Bowl features a little boy who is seen being inspired to get in shape. To tell…
The ad for the NFL featured in the 2021 Super Bowl features famous NFL coach Vince Lombardi. He is seen giving one of his most famous team speeches…
Guaranteed Rate’s ad featured in the 2021 Super Bowl provides a motivational perspective based on the notion that if you believe you can accomplish something you will be…
T-Mobile’s ad featured in the 2021 Super Bowl displays musical artists such as Gwen Stefani being represented in a way that resembles feminism. Specifically, she is chosen for…
Oatly’s 2021 Superbowl ad campaign features their CEO recording a very catchy and creative jingle for their product. As for the production of the ad, it is in…
In DoorDash’s 2021 SuperBowl ad campaign, they use a familiar media reference to illustrate how people are using their platform either for their own business or to order…
Dawn and Swiffer cleaning company displays something similar to intertextuality in a sense that they use an intended reference to a scene that has become common among households…
Popular investing app, Robinhood aired an ad that adds to our knowledge as individuals in regards to our subjectivity and our identity. For one, the basis of the…
The Super Bowl ad for Dexcom, a service that allows for people with diabetes to monitor their glucose levels, features famed musician and actor Nick Jonas. There is…
The Super Bowl ad for Anheuser Busch is one that provides us with a diverse representation of what it means to ‘grab a beer’. It is important to…
The superbowl ad for online freelance service Fiverr features CEO Marie Siravo giving business advice that she applies to her work at Four Seasons Total Landscaping. This ad…
The ad for popular car buying service Vroom features a reflection of the social construct of what it means to be a man. To go a bit further,…
The Sam Adams Super Bowl ad features a comical stereotype aimed at people from Boston. Specifically, the individual being portrayed is seen as someone who has a thick…
The Stella Artois ad features famous guitarist and songwriter, Lenny Kravitz conveying a message that wants us all to feel like we are billionaires. The ad provides viewers…
The ad for Bud Light Lemonade does a really good job of including intertextuality. The ad features people outside cracking open a Bud Light Lemonade and one of…
The super bowl ad for 3D Doritos features actor Mathew MCconaughey being portrayed in a way that almost seems emasculating. As individuals we understand through general social discourse,…
In John Travolta’s ad for Miracle Grow, we see him take on a role that is similar to one he’s done in the films. He is seen recording…
In Amazon’s advertisement for Alexa featuring Michael B Jordan, the perspective is focussed on what the woman perceives to be ideal. Using what we know from the Sex…