Doordash uses Intertextuality to Illustrate their gig Economy

In DoorDash’s 2021 SuperBowl ad campaign, they use a familiar media reference to illustrate how people are using their platform either for their own business or to order products. Regardless of the use of the product, the use of intertextuality is definitely intended seeing that it lines up perfectly with the related media, and it is being used to sell the platform on others. As for the effects of this particular piece of media, it certainly displays the use of DoorDash while providing viewers with a bit of nostalgia from their childhood years. I wouldn’t say this ad provides any negative effects seeing that it displays a diverse set of individuals.

Shared by: Will Porter
Image Credit: https://www.google.com/url?sa=i&url=httpswww.youtube.comwatchvXgiRUoIsr3E&psig=AOvVaw229imO14j0Vt4EtXyj8dpr&ust=1636051785903000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCIC23YDu_PMCFQAAAAAdAAAAABAJ

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