T-Mobile had the idea to present Kim Kardashian (a celebrity known for her reality TV series, her fashion line, and modeling) and presented her pleading to the audience to use their T-Mobile data to support her social media upkeep of her life. “Data that you paid for that could be used to see my makeup, my backhand, my outfits, my vacations, and my outfits”-Kim K. she ends the advertisement saying please help save the data. The entire commercial resembled advertisements for injured and needy animals. As if it’s “tragic” to miss out on Kim Kardashian’s posts. Understandably this is meant to be a comical approach towards people with T-Mobile not using up their data. The message that it is sending about Kim K and other women is insulting. There have been jokes that the Kardashians are not smart or talented which is probably why the creators of this commercial thought it was funny to have Kim repeat “my fashion” as an example of things that people that aren’t using their data are missing out on. Kim Kardashian is an extremely bright individual who runs her own company and is a devoted parent along with many other roles that make her incredible. To purposely dumb her down in this advertisement not only claims that she is not a smart individual but also makes the assumption that women are not only less inelegant but thrive on social media and things like fashion, makeup, and vacations. I feel bad for Kim Kardashian that she had done this advertisement. Seeing that it was also a bit hard to find makes me believe that she regrets this advertisement along with many other viewers. The fact that I couldn’t find any reviews on this advertisement proves that there might not have been a positive response from viewers. This advertisement most likely was for female viewers but was portrayed as offensive and insulting to female celebrities and all women.
Shared by: Ashley Evans
Image Credit: https://www.youtube.com/watch?v=6D__yBHxaeo