Worst Commercial So Far for Gender Stereotypes

Stereotypical: 

  • Make up right out of bed
  • Mermaid
    • Blowing a kiss
    • Sexualized in outfit
    • Hair done pretty
    • Fished for like an object
    • Admired by the men in the commercial
  • Women in the fancy Blue dress
    • Sexualized
    • Fairly like setting
  • Women in the red dress
    • Sexualized
      • Leg sticking out
      • Look of come and get me
    • Male trying to win her

Non-Stereotypical: 

  • None that I could see except more females then males however they were all sexualized and treated like objects so I wouldn’t say it was a good thing

Stereotypical: 

Make up right out of bed: The first scene of this commercial we see a man and a women waking up from sleeping and getting out of bed. The man has the typical bed head however the women is see already wearing makeup and has her hair looking good. This is portraying the idea that women always have to look perfect and put together even when they are just getting out of bed in the morning.

Mermaid: Everything about the mermaid scene in this commercial is bad. She is seen as a sexual object and not as a person. She is in a low cut glimmering mermaid outfit which is showing a good amount of her chest. Her hair is done perfectly with it curled and all pulled to one side. She is stared at by one man first and she blows him a kiss. Then a man in a boat is seen trying to catch her which is just showing her as an object even more so. The man is literally fishing for her trying to catch her that is horrible. She is seen as a object in the commercial and not as a person she is overly sexualized.

Women in fancy blue dress: This women is also being sexualized by the men in the commercial with them almost drooling over her. She is pictured in a fairyland looking place with butterflies and glowing trees around her. This sexualizes her more making her look like a princess that guys want to have. The faces and moves she makes also sexualizes her and are the typical flirtacious things that females tend to do.

Women in the red dress: This women is being sexualized too with the man trying to win her in his game. Again we see women as an object and not as a person. Her dress has a slit in it that goes up very high and shows a lot of her body. She is also seen striking sexual poses and flirtacious faces.

 

Shared by: Emily Frey
Image Credit: https://dailycommercials.com/resorts-world-las-vegas-stay-fabulous/