The commercial for Budweiser called Lost Dog presents this golden retriever puppy who is curious and likes to go off and explore the farm. The puppy hops into this truck and is taken away without the owner knowing. The owner of the puppy starts hanging flyers and searches for his puppy while the puppy eventually escapes and tries to find his way home. A Little ways away from the Farm, the puppy runs into a coyote much bigger than the puppy is. On the farm where the puppy is from, all the horses break out of their stable and gallop to the puppy’s aide, protecting the puppy from the coyote. Then the commercial cuts to the morning after, the puppy leading an army of horses back to the farm for the owner to see. It’s a very cute short story, but when discussing which audience this commercial is drawing in, it would have to be more for male viewers. It appeared to be an all-male cast of just one farmer man and no gender specific animals. Even if the puppy was a girl the puppy would represent Damsel in distress. You could also suggest that maybe the horses and or the coyote were female but like I said there are no indicators of showing any gender between the animals. There wasn’t a lot of gender specific activities that the man was doing outside of what a typical farmer would work on every day (mainly in this case tending to the horses). Overall, I would say this is closer to a gender-neutral advertisement leaning more towards on male audiences because of the lack of female Visual exposure.
Shared by: Ashley Evans
Image Credit: https://www.youtube.com/watch?v=TPKgC8KPBMg