Up next is the first Captain America film! This one is going to be analyzed a bit differently, as there is only one character portrayed on this poster.
Modern Shift/Licensed Withdrawal
- Steve is shown looking away from the camera with a look of determination on his face. While this display is usually portrayed in women on the poster, there is a modern shift that allows the male counterpart in this case to be looked upon by the viewer
Function Ranking
- This is the first major case I have seen of function ranking in the MCU posters so far. Steve is a WWII soldier, and the poster very blatantly portrays him in this executive role. His job is to fight, overpower, and be dominant, which is a masculine stereotype that is strongly displayed in this poster.
This poster allows more interpretation of male gender roles and displays than the previous posters, so it was fun to analyze!
Shared by: Grace Knudsen
Image Credit: IMDB.com