For this entry I am analyzing the “Willow” music video by Taylor Swift. This music video is a continuation from the video for “Cardigan” from the Folklore album. It features Taylor Swift and a male love interest.
Masculine stereotypes: The cottage shown in the video is very dark and appears to not be clean. Also at the end of the video when Taylor and the man are both in the cottage Taylor stops having to jump between worlds. This shows that he is the savior to her damsel in distress.
Feminine stereotypes: Whenever Taylor gets stuck in a world the gold thread/glitter save her from that world and bring her to another. She is a damsel in distress. This video also shows Taylor out in nature, potentially playing into the mother nature. Throughout the entire video Taylor is going between these worlds to find the man that she sees when she first leaves the cottage. When she is brought to the world where she is in the box she is there to play music for the people in the square. The people in the square feature a group of two girls being wooed by a man. This video also displays people dancing around the gold that keeps saving Taylor in one of the worlds. While this is not inherently feminine the graceful nature of the dance tends to be.
Gaze theory: This video lacks all aspects of gaze theory there is no sexualization or objectification in the ways typically seen in gaze theory.
Shared by: Margaret Shiverick
Image Credit: https://www.popsugar.com/celebrity/who-is-taeok-lee-from-taylor-swift-willow-music-video-48055225