Welcome to advertisement inception. At first, they presented a golden retriever trying to go after a car but then realizes the dog is too big to fit through the dog door. The dog starts training to lose weight and to be more athletic to chase this car until one day the dog ran out the door and chased the red car. A very cute commercial that turned odd once the picture zoomed out and was appeared on another TV screen presented in the same advertisement. It was a scene from Star Wars in a futuristic bar. One of the characters commented on the advertisement on the screen in front of him of the dog and said it was way cuter than “that Vader kid”. The character stopped suddenly and referenced a Star Wars seeing where Darth Vader uses the force to choke the character. Both inception advertisements where for the 2012 Volkswagen. There is no telling if the dog was a girl or a boy and there were no other characters that would assume any gender the only other characters were within the Star Wars scene which does have some suggestion towards the bar scene being directed towards men. There were no female actors in the bar but then again, all the characters were also monsters, but their voices and other characteristics we’re typically males. Some human characteristics but not good-looking characteristics, a bit more aggressive towards words and actions presented within the advertisement. It does send a bigger message that the Volkswagen is made for more male users than female users.
Shared by: Ashley Evans
Image Credit: https://www.youtube.com/watch?v=rHvH9Y0_uRk