The ad for Bud Light Lemonade does a really good job of including intertextuality. The ad features people outside cracking open a Bud Light Lemonade and one of them begins to make remarks about the familiar, unforgettable year that was 2020. One of them makes the remark that the year was a lemon. The ad then goes on to feature lemons raining from the sky and causing people to stay indoors and ruin outside events. I would say the ad features multiple types of intertextuality, certainly the humorous parts seem to resemble a parody of the year as a whole. Other aspects are more symbolic and inescapable because we can’t help but think about the horrible year. Specifically, seeing the people in the ad suffer makes us look back and remember some of the things being thrown into conflict as a result of the pandemic year.
https://www.vulture.com/article/2021-super-bowl-commercials.html
