Stereotypical
- Ditsy
- Need someone to lean on
Non-Stereotypical
- All Women
Ditsy:
In this commercial we see a female character who is travelling by herself. We see her miss her flight and get lost several times. This is showing this female in that ditsy light like they can’t do anything right and they are unable to make their trip successful because she is too clumsy.
Need someone to lean on:
In this commercial we still see that idea that a female is unable to travel alone and she needs someone else to help her otherwise her trip will fail. It is the same idea as in Disney Princess movies that damsel in distress idea that women always need someone to come and save them. In this commercial it is another female saving her which is a twist from a man saving her but it is still that idea that she needs to be saved.
All Women:
In this commercial we do not see a single male character at all. This commercial is entirely casted by females which is a huge deal considering males usually dominate over females in ratio size.
Shared by: Emily Frey
Image Credit: https://www.thelist.com/400962/why-the-actress-in-the-expedia-all-by-myself-commercial-looks-so-familiar/