The ad for the NFL featured in the 2021 Super Bowl features famous NFL coach Vince Lombardi. He is seen giving one of his most famous team speeches with clips of front line workers and people who struggled throughout the pandemic. His speech pairs well with the montage of the pandemic in a sense that it provides meaningful positive motivation. In other words the ad has a tendency to invoke Eudaimonic Motivation as a means of getting viewers to engage in positive things. While this may not be the ad’s real intended purpose, ad does a good job of highlighting how far we have come as a community of people and why it’s important to keep going.
Shared by: Will Porter
Image Credit: https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQMpThi3MS_3QyVWXu7ea3f_DJmX1RbBEempQ&usqp=CAU